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puppyfind.com – Why it’s wrong to cover up negative reviews
Recommendations of friends and acquaintances has, and always will, hold great weight when it comes to making purchase decisions. No wonder those smart marketers, who were around before I was even a...
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3 Reasons Why Companies Are Still Scared of Ratings and Reviews
I’m constantly amazed how resistant many companies still are about having ratings and reviews on their website. Rather than declare, ”Because it’s 2011!” and list out the many logical reasons why...
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Google Freshness Update – What Should Search Marketers Be Paying Attention To?
Google’s freshness algorithm update was announced at the beginning of the month. The update rewards fresh content by prioritizing more recent results in the Search Engine Results Page (SERP),...
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How to Justify the Ongoing Investment in Ratings and Reviews
Just thinking of our own behavior when it comes to online research and purchase, we know how powerful and useful ratings and reviews are, as a consumer. But what exactly does ratings and reviews...
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